OKR Goals: Practical Examples For Companies and Startups

Jose Bautista
Inside Steer
Published in
2 min readSep 13, 2017

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When getting started with Objectives and Key Results (OKRs) the most common questions we get at Steer are:

  • How to write good OKRs?
  • Can you give me examples of good OKRs?
  • What should I put in my OKRs?

To answer these questions we are launching a series of practical and comprehensive OKRs examples so you can get started and write your own company, department, team or personal OKRs. We will cover everything from Company goals to HR, marketing, sales, product, engineering, customer success and more.

If you want to know what OKRs are and how they can help you and your business, at Steer we’ve wrote a practical guide on OKRs 101.

OKRs Goals Examples For Companies and Startups

Objective:

Research and improve customer satisfaction

Key Results:

  • Exceed Net Promoter Score (NPS) of over 8.0
  • Get 1000 survey responses to annual satisfaction survey
  • Conduct 50 phone interviews with top customers

Objective:

Improve internal employee engagement

Key Results:

  • Conduct 3 monthly “Fun Friday” all-hands meetings with motivational speakers
  • Implement Steer in 3 different teams
  • Reach weekly employee satisfaction score of at least 4.7 points

Objective:

Finish raising new capital for our growth needs

Key Results:

  • E-mail and phone outreach to 100 VCs and seed funds
  • Get at least 30 second contact meetings or conference calls
  • Solicit at least 3 term sheets of our minimum required terms

Objective:

Simplify & clarify our product, messaging, presentation of things we do

Key Results:

  • 25 on-site user-testing sessions to understand key product misunderstandings
  • 10 tests of our recent infographics and slide decks for customer understanding
  • Get 1000 answers to an online user survey sent to all last quarter’s signups

Objective:

Grow Our Corporate Global Business

Key Results:

  • Hit company global sales target of $100 Million in Sales
  • Achieve 100% year-to-year sales growth in the EMEA geography
  • Increase the company average deal size by 30% with upsells

Improve emloyee performance with Steer, a simple and effective goal-setting and constant feedback platform. Try our solution for free!

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