OKR goals: practical examples for Marketing teams
When getting started with Objectives and Key Results (OKRs) the most common questions we get at Steer are:
- How to write good OKRs?
- Can you give me examples of good OKRs?
- What should I put in my OKRs?
To answer these questions we are launching a series of practical and comprehensive OKRs examples, so you can get started and write your own company, department, team or personal OKRs. We will cover everything from Company goals to HR, marketing, sales, product, engineering, customer success and more.
If you want to know what OKRs are and how they can help you and your business, at Steer we’ve wrote a practical guide on OKRs 101.
OKRs goals examples for Marketing teams
Objective:
Optimize our Customer Acquisition
Key Results:
- Improve our new marketing automation process
- Reduce the Customer Acquisition Costs by 20% in Q3
- Build a new tops-down and bottoms-up Excel model to analyze the ROI
Objective:
Improve Our SEO
Key Results:
- Get 10 new inbound links from relevant websites
- Improve our internal on-page optimization
- Improve our website loading speed
Do you need a basic template to start tracking these OKRs? We’ve built a basic template that helps you create your first OKRs. It’s free, simple to use, and great for small teams.
Objective:
Increase our brand awareness
Key Results:
- Have 30 media calls/meetings by end of Q1
- Have 15 calls/meetings with key industry influencers
- Secure 2 speaking spots at the Annual Industry conference
Objective:
Launch the New Monthly Newsletter Successfully
Key Results:
- Publish 3 new newsletters this quarter
- Finalize and launch 1 newsletter per month
- Ensure we get a 3% CTR or above
Objective:
Make our community known by industry experts and thought leaders
Key Results:
- Reach out to 12 industry experts and thought leaders in Q1
- Interview them and publish the interview articles on our community site
- Research and publish the Industry Report & Infographics for the community
Improve emloyee performance with Steer, a simple and effective goal-setting and constant feedback platform. Try our solution for free!
